25+ AI Marketing Statistics That Businesses Must-Know in 2024

AI integrations are becoming increasingly popular in various sectors, including marketing, finance, healthcare, and retail. 

As a result, the impact of AI on marketing is growing significantly. 

With that in mind, let’s explore a range of statistics related to AI in marketing.

AI Marketing Statistics: Key Numbers

• Sales have experienced a 6.2% increase due to the implementation of AI in marketing strategies.
• Customer satisfaction has risen by 7% as a result of AI integration in marketing.
• AI’s impact on marketing has led to a savings of 7.2% in overhead costs.
• 94.1% of marketers started using AI in the last three years, with 60.4% doing it in the past 12 months.
• 48% of top marketers think AI has the biggest impact on how customers engage with them.
• 88% of marketers who use AI say it has helped them personalize the customer journey.
• 31% of US marketers find AI useful for understanding trends and what audiences like.
• 26% of U.S. marketers say AI and machine learning helped them optimize their content.
• 52% of US marketers using AI tools say the biggest benefit is better workflow efficiency.
• The market for artificial intelligencein marketing was estimated to be 15.84 billion US dollars in 2022, with a projected increase to 47.32 billion by 2025.

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Sources: (Duke’s Fuqua School of Business, CompTIA, Technology Signals, Statista)

Note: To learn more about the impact of AI on various sectors, including e-commerce and other sectors, we suggest you check out our AI statistics resource page, which shows the impact and future potential for marketers and businesses.

AI in Marketing Market

The market for artificial intelligence (AI) in marketing was estimated to be 15.84 billion US dollars in 2022, with a projected increase to 107.5 billion by 2028.

Year	Market value in billion U.S. dollars
2028*	$107.54
2027*	$81.79
2026*	$62.21
2025*	$47.32
2024*	$35.99
2023*	$27.37
2022*	$20.82
2021*	$15.84
2020	$12.05

AI in B2B Marketing Statistics

• 64% of B2B marketers find AI to be a valuable component in their marketing strategy, while only 29% are currently implementing it. Meanwhile, another 32% intend to adopt AI in their strategies over the next two years.
• 63% of B2B marketers have linked the use of AI to an increase in revenue.
• By integrating chatbots into their marketing tactics, 26% of U.S. B2B marketers experienced an increase in lead generation volumes by 10-20%.
• 99% of B2B marketers believe AI chatbots improve lead conversion rates.

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• By 2025, 75% of B2B sales organizations will use both AI and traditional sales solutions.
• 27% of B2B organizations intend to make significant investments in AI to drive content recommendations.
• 64% of B2B marketers believe AI is beneficial to their sales and marketing strategies.
• 13% of B2B marketers are very confident about AI, 55% are somewhat confident, and 33% are not at all confident.
• 71% of B2B marketers are interested in personalization using AI.
• 63% of B2B marketers want to use AI to identify trends.
• 59% of B2B marketers expect AI to assist them in identifying prospective customers.
• 53% of B2B marketers believe AI will improve marketing effectiveness and revenue generation.

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Sources: (Botco, ZoomInfo, Everstring, and Gartner, MarTech, Demandbase, Statista).

AI in Email Marketing Statistics

• AI-driven campaigns can boost open rates by up to 41% in certain industries.
• Utilizing AI for email personalization led to a 41% increase in revenue and a 13.44% rise in click-through rate for marketers.

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• 63% of marketers employ AI tools for their email marketing efforts.
• The average order value for senders using AI was $145.08, compared to $138.00 for those not using AI.
• Open rates for emails with AI-crafted subject lines see an increase of 5-10%.
• Email newsletters created by AI are over 50% more effective than those crafted using traditional email marketing methods.
• 51% of marketers believe that AI-supported email marketing outperforms traditional methods.

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Source: (Return Path; TRG, Capterra, Return Path, Phrasee)

AI in Content Marketing Statistics

• 44.4% of marketers have utilized AI for creating content.
• A 130% increase in click-through rates was achieved through the use of AI.
• 71% of AI in content marketing is used to generate content ideas.
• 47% of AI in content marketing is used for drafting content.
• 40% of AI in content marketing is used for strategic purposes.

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• 82% of marketers believe AI-generated content is as good as human-generated content.
• According to 49% of marketers, AI is effective at producing clear and easy-to-read text.
• 43% of marketers agree that AI speeds up the content creation process.

Source: (Constantine Von Hoffman, SmartCat,  Statista;  Siege Media, The Insight Partners, Salesforce,Capterra )