25+ AI Marketing Statistics That Businesses Must-Know in 2024
AI integrations are becoming increasingly popular in various sectors, including marketing, finance, healthcare, and retail.
As a result, the impact of AI on marketing is growing significantly.
With that in mind, let’s explore a range of statistics related to AI in marketing.
AI Marketing Statistics: Key Numbers
- Sales have experienced a 6.2% increase due to the implementation of AI in marketing strategies.
- Customer satisfaction has risen by 7% as a result of AI integration in marketing.
- AI’s impact on marketing has led to a savings of 7.2% in overhead costs.
- 94.1% of marketers started using AI in the last three years, with 60.4% doing it in the past 12 months.
- 48% of top marketers think AI has the biggest impact on how customers engage with them.
- 88% of marketers who use AI say it has helped them personalize the customer journey.
- 31% of US marketers find AI useful for understanding trends and what audiences like.
- 26% of U.S. marketers say AI and machine learning helped them optimize their content.
- 52% of US marketers using AI tools say the biggest benefit is better workflow efficiency.
- The market for artificial intelligencein marketing was estimated to be 15.84 billion US dollars in 2022, with a projected increase to 47.32 billion by 2025.
Sources: (Duke’s Fuqua School of Business, CompTIA, Technology Signals, Statista)
Note: To learn more about the impact of AI on various sectors, including e-commerce and other sectors, we suggest you check out our AI statistics resource page, which shows the impact and future potential for marketers and businesses.
AI in Marketing Market
The market for artificial intelligence (AI) in marketing was estimated to be 15.84 billion US dollars in 2022, with a projected increase to 107.5 billion by 2028.