9+ Augmented Reality Statistics Marketers Need To Know
Augmented reality (AR) is significantly impacting retail, with the AR retail market expected to grow from $2 billion in 2021 to $61.3 billion by 2031.
Notably, 2/3 of consumers using AR are less likely to return products, and retailers are experiencing up to a 40% increase in conversions through AR applications.
To offer more insight into this developing trend, let me share the most crucial augmented reality retail statistics you should be aware of right away. 🌐📈
Augmented Reality Retail Statistics: The Key Data
- The global AR retail market was $2 billion in 2021 and will reach $61.3 billion by 2031.
- Only 16% of retailers use AR during sales.
- 2/3 of consumers are less likely to return a product after using AR.
- Augmented Reality can increase customer interaction rates by 20%.
- AR can help retailers increase conversions by up to 40%.
- Product presentation using the AR function has a 94% higher conversion rate than product presentation without AR.
- 71% of consumers say they would shop more if they used AR.
- 61% of consumers prefer retailers that offer augmented reality experiences.
- Mobile AR revenue will rise from $12.45 billion in 2021 to $21.03 billion in 2023.
- 72% of shoppers who used AR in their shopping journey said they purchased stuff they didn’t plan to buy.
Sources: (Infopulse, Xrtoday, Merchant Risk Council, Adweek, NLM, Eclipse Group, HBR, G2.)
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