Here’s the Average Conversion Rate Benchmark For Major Advertising Platform [Report]

ByYaqub M. (CBC) Updated on
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Knowing the average conversion rate benchmarks for top advertising platforms is key for businesses to make the most of their marketing. These benchmarks help you see how well your campaigns are doing and make smart decisions. With that in mind, we’ll dive into the conversion rates for platforms like Google, Facebook, Instagram, and more.

Here’s the Average Conversion Rate Benchmark For Major Advertising PlatformPin

Overview Of Average Conversion Rate Benchmark For Major Ads Platform

ChannelAverage Conversion Rate
Google3.75%
Microsoft/Bing2.94%
Facebook9.21%
Instagram1.08%
Twitter0.77%
TikTok3.4%
Youtube1.4%
Snapchat1.8%
Pinterest0.54%
Linkedin2.35%
Whatsapp6.5%
RedditTBD
QuoraTBD
Shopify1.4%

Average Conversion Rate By Ads Type

TypesAverage Conversion Rate
Search Ads3.35%
Display Ads0.55%
Video Ads4.8%
Social Media0.71%
Organic16%
Paid2.5%

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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