19 Black Friday Shopping Statistics & Spending Data (2024)

Black Friday is a major shopping event in the United States that attracts millions of shoppers annually.

But just how significant is its impact on consumer spending?

With that in mind, we’ll cover key Black Friday shopping statistics and trends.

Black Friday Statistics: The Key Data

Black Friday US consumer spending is expected to reach $9.8 billion in 2023.
US Consumer spending is predicted to rise 7.46% in 2023 on Black Friday compared to last year.
In 2022, approximately 125 million people in the United States shopped on Black Friday, accounting for 37% of the total population.
The average Black Friday shopper spends $430.
69% of people shop online for Black Friday, compared to 32% in-store in 2022.
On average, Americans saved 24% during Black Friday.
On Black Friday 2022, Americans spent a record $9.2 billion online, an increase of 2.3% over the previous year.
In 2021, mobile phones accounted for 43 percent of Black Friday sales.
In 2022, Black Friday was the most popular day for in-store shopping in the United States, with 72.9 million people shopping.
13% of US retail sales occur between Black Friday and Christmas.

Sources: (Statista, Duncan Financial Group, Adobe, Glopal, Zippa)

The importance of Black Friday in the retail calendar cannot be overstated. As we head into 2023, expectations are high, with Black Friday sales forecasted to surpass $9.8 billion and sales increasing by 7.46%.

With this backdrop, let me share the most crucial Black Friday sales statistics and data you should be aware of right away. 🛍️📊📲

Balck Friday Sales Statistics: The Key Data

Black Friday sales are expected to exceed $9.8 billion in 2023.
Black Friday sales will increase by 7.46% in 2023.
On Black Friday, online sales for US retailers increased by over 374%.
69% of people will shop online, while 32% will shop in person on Black Friday.
The average discount for online Black Friday sales is 34%.
48% of Black Friday e-commerce revenue came from mobile sales.
Black Friday saw a 64.5% increase in in-store sales compared to October’s average.
2020 Black Friday sales were down 20% compared to 2019.
Black Friday saw a 2.3% increase in online sales in 2021.

Sources:

Black Friday worldwide – Statistics and Facts | Statista
Zippia
Number of Thanksgiving weekend shoppers by day U.S. 2023 | Statista
Drive Research
Black Friday 2022: Online sales surpass $9.1 billion for new record. | USA TODAY
Spendmenot
Black Friday 2022 Recap: Online Sales bring YoY Growth | Criteo
Queue.IT
Black Friday 2022: Mobile Proves a Big Hit. | Message Gears
Demandsage
The Latest Black Friday And Cyber Monday Statistics For 2024. | Blogging Wizard
Black Friday Sales Numbers Hit Record Highs Despite Fears Of Recession. | Forbes