10+ Brick And Mortar vs Online Statistics: A Must-Know in 2024

ByYaqub M. (CBC) Updated on
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The ongoing competition between brick-and-mortar stores and online shopping platforms continues to reshape the retail industry. 

But just how significant is the shift towards online shopping? With that in mind, we’ll cover statistics that reveal current trends in consumer preferences.

Shift From Brick And Mortar To Online Statistics: The Key Data

  • Currently, 15.4% of all sales are done online, while 84.6% are done in-store.
  • Brick and mortar sales in the United States reached $3.6 trillion in 2022, with ecommerce sales accounting for $1 trillion.
  • Brick-and-mortar sales increased by 8% in 2022, while e-commerce sales rose by 7.7%.
  • By 2025, almost 35 percent of all retail sales are projected to be conducted online.
  • Since 2001, online sales have increased by 300%, while department store sales have decreased by 50%.
  • The number of physical retail stores in the United States has declined from over 450,000 in 2011 to just under 350,000 in 2021.
  • Retail sales will rebound from a 3.2% decline in 2020 to a 1.6% increase in 2021.
  • Since the beginning of the COVID-19 pandemic, 94% of consumers have returned to shopping in physical stores.
  • 56.6% of Americans prefer to shop online over in-store, a 10% increase from 2020.
  • By 2040, ecommerce is expected to facilitate 95% of purchases.

Sources: (Fool, Forrester, Digital Commerce 360, Bloomberg, Comarch, Tidio, Medium, Zippia, Fit Small Business, Linkedin.)

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.