8+ Conversational Marketing Statistics: A Must-Know in 2024

Conversational marketing allows businesses to interact with customers in real time and offer personalized experiences that enhance engagement. 

But just how impactful is it in terms of measurable results? 

With that in mind, we’ll cover insightful conversational marketing statistics that demonstrate its effect on sales and customer loyalty.

Conversational Marketing Statistics: Key Numbers

• Companies that used conversational marketing saw 20% more sales opportunities, 10% more average order value, and 5-10% more customer retention. 
• Engaged prospects are 70% more likely to convert into marketing qualified leads.
• 50.7% of businesses say conversational marketing allows them to respond faster.
• 71% of customers expect businesses to communicate with them in real time.
• 79% of companies say live chat increases customer loyalty and sales.
• 90% of companies using conversational AI can handle more calls and complaints faster.
• 52% of customers would buy again from a company that offers live chat.
• 75% of customers prefer to text or chat with businesses.
• 90% of B2B decision-makers believe conversational marketing can improve customer experience.
• 8 in 10 businesses say live chat has increased sales, revenue, and customer loyalty.

Sources:

1. Conversational Marketing: The beginners guide by Umnico. (Umnico)
2. What is lead nurturing? (Oracle)
3. What is Conversational Marketing? Examples, Tips, and More! (Wati)
4. The value of getting personalization right—or wrong—is multiplying (McKinsey)
5. Live Chat Statistics. (Kayako)
6. 52 Percent Of Consumers Prefer Text Conversations with Support Reps Over Their Current Support Method. (Business Wire)
7. What Is Conversational Marketing, and How Can It Benefit Your Business? | Vonage