9 Customer Engagement Statistics: A Must-Know in 2024

Customer engagement is a key driver of business success that leads to increased sales and loyalty.

But just how significant is the impact of engaged customers on your bottom line?

With that in mind, we’ll cover statistics that demonstrate the tangible benefits of customer engagement.

Customer Engagement Statistics: The Key Data

Engaged customers can generate 51% more revenue and sales than disengaged customers.
Fully engaged customers spend 23% more over their lifetime than the average customer.
Customers who engage spend 60% more per transaction.
Engagement increases cross-sell revenue by 22% and up-sell revenue by 38%.
Revenue increased 90% on average with digital customer engagement investments.
Omnichannel customer engagement increases revenue by 9.5% year-over-year, compared to 3.4% for other companies.
Business revenue increases 80% when customer experience is improved.
Around 40% of customer interactions will be automated by 2023 using AI and machine learning.
91% of consumers say relevant offers and personalized recommendations influence purchases.
24.6% of marketers use a CRM platform for customer engagement.

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Sources:

Relationship Marketing: The Ultimate Guide | Referral Rock
Why Customer Engagement Matters So Much Now. | Gallup
Why Engaged Customers are Your Best Customers: Facts & Figures on the Value of Engagement. | LinkedIn
Create a customer engagement strategy to grow revenue | Birdeye
Investment in customer engagement drives revenue growth | SME horizon
Mastering Omnichannel Marketing: Boost Leads and Lower Ad Spend. | LinkedIn
Create a great customer experience to drive growth. | DXC
40% of all customer interactions will be automated through AI and machine learning by 2023 . | Saleslion
How to personalize the customer experience. | Coniq
PWC found that the number of companies investing in the omni-channel experience has jumped from 20% to more than 80% | Vision Point Systems