10+ Customer Onboarding Statistics: A Must-Know in 2024

ByYaqub M. (CBC) Updated on
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Customer onboarding is a critical factor in determining a company’s long-term success. 

But just how much does effective onboarding impact customer retention and overall revenue? 

With that in mind, we’ll cover customer onboarding statistics that demonstrate the profound effects of onboarding on customer loyalty and business performance.

Customer Onboarding Statistics: The Key Data

  • Effective onboarding processes can increase customer retention by 50%.
  • High-touch onboarding experiences can lead to 7.4% more revenue in the first 18 months.
  • Digital onboarding can raise conversion rates by up to 50%.
  • Companies without a robust onboarding process have 47% higher support costs per customer.
  • Insufficient onboarding causes 40-60% post-signup user dropout in the software industry.
  • 74% of potential customers will switch solutions if onboarding is complicated.
  • 82% of enterprise organizations consider their onboarding strategy to be a key value driver.
  • 86% of customers say they will remain loyal if onboarding and ongoing education are provided.
  • 63% of customers consider the onboarding period before subscribing to a service or making a purchase.
  • 55% of people have returned a product because they were unsure how to use it.

Sources:

  1. The Unbreakable Link Between User Onboarding and Customer Retention. | User Guiding
  2. Why Customer Onboarding is a Profit Generator (Plus Mistakes to Avoid) | Task Ray
  3. Digital Onboarding: Meaning and How the Process Works. | Regula
  4. Hiring Thing
  5. Elton Mwangi on LinkedIn: #onboarding. | LinkedIn
  6. HubSpot
  7. Best Onboarding Experiences in SaaS. | The Good Group
  8. User Pilot
  9. How Onboarding Optimises User Retention [UNIQUE DATA] | Wyzowl
  10. Why is Consumer Onboarding Critical for Startups. | Login Radius

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.