The Power of Customer Testimonial Statistics in Marketing

ByYaqub M. (CBC) Updated on
LinkedInCopy

I’ve compiled a list of the power of customer testimonial statistics in marketing; a brief overview is provided below.

Customer Testimonial Statistics

  • On average, testimonials on sales pages can boost conversions by 34%. 
  • Using customer testimonials on a regular basis can increase revenue by 62%.
  • Customers are more likely to spend 31% more with a company that has positive customer feedback.
  • 9 out of 10 people trust what a customer says about a company more than what the company says about itself.
  • Positive testimonials and reviews increase consumer trust in a business by 72%.
  • 84% of people trust online reviews as much as they do personal recommendations.
  • Customer testimonials have the highest content marketing effectiveness rating of 89%.
  • Customer testimonials placed alongside more expensive items increased conversion rates by 380%.
  • 97% of business-to-business customers cited testimonials and peer recommendations as the most trustworthy type of content.
  • 77% of people who have seen a brand’s testimonial video say it helped them decide to buy their product or service.

Sources: (VWO, Strategic Factory , Invesp, Wyzowl, BigCommerce, Word Tracker, Social Fresh, Power Reviews.)

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.