10+ Essential Gen Z Statistics For Businesses & Marketing

ByYaqub M. (CBC) Updated on
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Generation Z is emerging as a powerful consumer group with unique behaviors and preferences. 

But just how is this tech-savvy generation influencing the market? 

With that in mind, we’ll cover Gen Z statistics that reveal their spending habits and social media impact.

Gen Z Marketing Statistics: Key Numbers

  • Gen Z’s spending power is $360 billion. 
  • 81% of Gen Zers prefer personalized ads, vs. 57% of Millennials and 42% of Boomers.
  • Gen Z shoppers shop 2X more on mobile than Millennials.
  • Over 60% of Gen Z shoppers bought products they saw on social media.
  • 73% of Generation Z follow one or more brands on social media.
  • 32% of Gen Zers discover brands and products through social media influencers. 
  • 59% of respondents say they trust the brands with which they grew up.
  • Currently, 94% of Generation Z use social media.
  • 48% of Gen Z have made a second-person word-of-mouth recommendation.
  • 68% of Gen Z want all brands to help society.

Sources: (Bloomberg L.P., Unsupervised, Forbes, Kargo Commerce, Hootsuite, PR Newswire, Marketing Charts, Morning Consult, Convince & Convert, Meta.)

To understand current trends in marketing, we recommend you to visit our marketing data resource page, where we share in depth about the marketing topics.

Gen Z Social Media Usage

  • Approximately, 94% of Gen Z use social media today.
  • 61.1 million Gen Zers in the United States are active social media users
  • The average Gen Z spends 2 hours and 43 minutes on social media every day.
  • 50% of Gen Z use social media daily.
  • The average Gen Z’er spends more than 10.6  hours online each day.

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.