10+ Essential Gen Z Statistics For Businesses & Marketing
Generation Z is emerging as a powerful consumer group with unique behaviors and preferences.
But just how is this tech-savvy generation influencing the market?
With that in mind, we’ll cover Gen Z statistics that reveal their spending habits and social media impact.
Gen Z Marketing Statistics: Key Numbers
- Gen Z’s spending power is $360 billion.
- 81% of Gen Zers prefer personalized ads, vs. 57% of Millennials and 42% of Boomers.
- Gen Z shoppers shop 2X more on mobile than Millennials.
- Over 60% of Gen Z shoppers bought products they saw on social media.
- 73% of Generation Z follow one or more brands on social media.
- 32% of Gen Zers discover brands and products through social media influencers.
- 59% of respondents say they trust the brands with which they grew up.
- Currently, 94% of Generation Z use social media.
- 48% of Gen Z have made a second-person word-of-mouth recommendation.
- 68% of Gen Z want all brands to help society.
Sources: (Bloomberg L.P., Unsupervised, Forbes, Kargo Commerce, Hootsuite, PR Newswire, Marketing Charts, Morning Consult, Convince & Convert, Meta.)
To understand current trends in marketing, we recommend you to visit our marketing data resource page, where we share in depth about the marketing topics.
Gen Z Social Media Usage
- Approximately, 94% of Gen Z use social media today.
- 61.1 million Gen Zers in the United States are active social media users
- The average Gen Z spends 2 hours and 43 minutes on social media every day.
- 50% of Gen Z use social media daily.
- The average Gen Z’er spends more than 10.6 hours online each day.