16 Must-Know Giveaway Statistics For Business & Marketers in 2024
Giveaways are a powerful marketing tool for businesses to get leads, increase sales, acquire new customers, and raise brand awareness.
But just how powerful and effective is it?
Keep that question in mind; we will cover some key giveaway statistics and numbers to determine its true value for businesses. 📊🚀
Contest & Giveaway Statistics: Key Numbers
- Giveaways have a conversion rate of nearly 34%, which is higher than other types of content.
- An average of over 34% of new customers are acquired through contests.
- Landing pages running a contest giveaway increased email leads by 700%.
- 45% of digital marketers agree that social media contests give them a good return on investment (ROI).
- 62% of businesses use giveaways to increase brand awareness.
- Instagram accounts that host giveaways grow 70% faster than those that do not.
- 32.5% of brands host one monthly giveaway, and 16.1% host two or three.
- 55.8% of brands run giveaways on multiple social media platforms, mostly Facebook and Instagram.
- 28.6% of brands run multiple contests per year but less than one giveaway per month.
Sources: (Easypromosapp, Agility PR Solutions, The UPS Store, Prweb,Outgrow, Game Marketing Genie)
💡Takeaways:
- Run monthly or bi-monthly giveaways to snag more customers and boost email sign-ups.
- Use Instagram and Facebook for contests to grow your followers faster and get more engagement.
- Make giveaways a key part of your marketing strategy to boost brand awareness and get a better ROI.
- Set up landing pages for your contests to really ramp up those email leads.
- Try hosting multiple contests each year to keep your audience hyped and bring in new followers.
Giveaways Demographics
- 53% of the people entering contests are men, with women representing the remaining 47%.
- 48% of individuals aged 50-64 are more likely to have entered contests or sweepstakes, compared to 47% of those aged 35-49 and 39% of those aged 18-34.
- Globally, 36% of people in higher income groups participate in contests or sweepstakes, compared to 32% in middle income groups and 28% in lower income groups.
Sources: (Hubspot, Snipp Interactive)
💡Takeaways:
- Focus marketing on men to boost contest entries.
- Make special promos for folks aged 50-64.
- Create more engaging content to attract women.
- Use social media to get more young people into contests.
Statistics on Giveaways in Email Marketing
- Giveaway emails have an average open rate of 45%.
- The average conversion rate for giveaway landing pages is 30% which is above average.
- The conversion rate for giveaway emails is 3.73% higher compared to other emails.
Sources: (Opinion Stage, Leadpages)
💡Takeaways:
- Start running more giveaway campaigns to take advantage of the high open and conversion rates.
- Create super engaging giveaway emails to boost overall email performance.
- Make sure giveaway landing pages are optimized to keep those conversion rates up.
- Use giveaways to attract and convert more leads.
- Keep analyzing giveaway email results to improve future campaigns.