16 Must-Know Giveaway Statistics For Business & Marketers in 2024

Giveaways are a powerful marketing tool for businesses to get leads, increase sales, acquire new customers, and raise brand awareness. 

But just how powerful and effective is it?  

Keep that question in mind; we will cover some key giveaway statistics and numbers to determine its true value for businesses. 📊🚀

Giveaway Statistics

Contest & Giveaway Statistics: Key Numbers

  • Giveaways have a conversion rate of nearly 34%, which is higher than other types of content.
  • An average of over 34% of new customers are acquired through contests.
  • Landing pages running a contest giveaway increased email leads by 700%.
  • 45% of digital marketers agree that social media contests give them a good return on investment (ROI).
  • 62% of businesses use giveaways to increase brand awareness.
  • Instagram accounts that host giveaways grow 70% faster than those that do not.
  • 32.5% of brands host one monthly giveaway, and 16.1% host two or three.
  •  55.8% of brands run giveaways on multiple social media platforms, mostly Facebook and Instagram.
  • 28.6% of brands run multiple contests per year but less than one giveaway per month.

Sources: (Easypromosapp, Agility PR Solutions, The UPS Store, Prweb,Outgrow, Game Marketing Genie)

💡Takeaways:

  • Run monthly or bi-monthly giveaways to snag more customers and boost email sign-ups.
  • Use Instagram and Facebook for contests to grow your followers faster and get more engagement.
  • Make giveaways a key part of your marketing strategy to boost brand awareness and get a better ROI.
  • Set up landing pages for your contests to really ramp up those email leads.
  • Try hosting multiple contests each year to keep your audience hyped and bring in new followers.

Giveaways Demographics

  • 53% of the people entering contests are men, with women representing the remaining 47%.
Gender Distribution of Contest Participants
  • 48% of individuals aged 50-64 are more likely to have entered contests or sweepstakes, compared to 47% of those aged 35-49 and 39% of those aged 18-34.
  • Globally, 36% of people in higher income groups participate in contests or sweepstakes, compared to 32% in middle income groups and 28% in lower income groups.
Age Group Participation in Contests and Sweepstakes

Sources: (Hubspot, Snipp Interactive)

💡Takeaways:

  • Focus marketing on men to boost contest entries.
  • Make special promos for folks aged 50-64.
  • Create more engaging content to attract women.
  • Use social media to get more young people into contests.

Statistics on Giveaways in Email Marketing

  • Giveaway emails have an average open rate of 45%.
  • The average conversion rate for giveaway landing pages is 30% which is above average.
  • The conversion rate for giveaway emails is 3.73% higher compared to other emails.
Giveaway emails have an average open rate of 45%.

Sources: (Opinion Stage, Leadpages)

💡Takeaways:

  • Start running more giveaway campaigns to take advantage of the high open and conversion rates.
  • Create super engaging giveaway emails to boost overall email performance.
  • Make sure giveaway landing pages are optimized to keep those conversion rates up.
  • Use giveaways to attract and convert more leads.
  • Keep analyzing giveaway email results to improve future campaigns.