16 Must-Know Giveaway Statistics For Business & Marketers

Giveaways are a powerful marketing tool for businesses to get leads, increase sales, acquire new customers, and raise brand awareness.

But just how powerful and effective is it?

Keep that question in mind; we will cover some key giveaway statistics and numbers to determine its true value for businesses. 📊🚀

Contest & Giveaway Statistics: Key Numbers

Giveaways have a conversion rate of nearly 34%, which is higher than other types of content.
An average of over 34% of new customers are acquired through contests.
Landing pages running a contest giveaway increased email leads by 700%.
45% of digital marketers agree that social media contests give them a good return on investment (ROI).
62% of businesses use giveaways to increase brand awareness.
Instagram accounts that host giveaways grow 70% faster than those that do not.
32.5% of brands host one monthly giveaway, and 16.1% host two or three.
55.8% of brands run giveaways on multiple social media platforms, mostly Facebook and Instagram.
28.6% of brands run multiple contests per year but less than one giveaway per month.

💡Takeaways:

Run monthly or bi-monthly giveaways to snag more customers and boost email sign-ups.
Use Instagram and Facebook for contests to grow your followers faster and get more engagement.
Make giveaways a key part of your marketing strategy to boost brand awareness and get a better ROI.
Set up landing pages for your contests to really ramp up those email leads.
Try hosting multiple contests each year to keep your audience hyped and bring in new followers.

53% of the people entering contests are men, with women representing the remaining 47%.

48% of individuals aged 50-64 are more likely to have entered contests or sweepstakes, compared to 47% of those aged 35-49 and 39% of those aged 18-34.
Globally, 36% of people in higher income groups participate in contests or sweepstakes, compared to 32% in middle income groups and 28% in lower income groups.

Sources: (Hubspot, Snipp Interactive)

💡Takeaways:

Giveaway emails have an average open rate of 45%.
The average conversion rate for giveaway landing pages is 30% which is above average.
The conversion rate for giveaway emails is 3.73% higher compared to other emails.

Sources: (Opinion Stage, Leadpages)

💡Takeaways:

Start running more giveaway campaigns to take advantage of the high open and conversion rates.
Create super engaging giveaway emails to boost overall email performance.
Make sure giveaway landing pages are optimized to keep those conversion rates up.
Use giveaways to attract and convert more leads.
Keep analyzing giveaway email results to improve future campaigns.