B2B loyalty did not start as a marketing trend.

In the early 2000s, companies focused on contracts and long sales cycles, not rewards. By the 2010s, SaaS and subscription models changed everything, making retention critical.

Today, increasing customer retention by just 5% can raise profits by 25% to 95%. That impact rivals new customer sales. Now, with higher acquisition costs and tighter budgets, loyalty programs matter more than ever.

With that in mind, we’ll cover important B2B loyalty program statistics that you must need to know in 2026.

B2B Loyalty Program Statistics: The Key Numbers

• 90% of companies have some type of loyalty program.
• Loyalty programs can boost customer retention rates by up to 25%.
• Top Loyalty programs can increase sales by 15-25% per year.
• Businesses that offer loyalty programs see a 20% increase in customer visits.

• Customers who participate in loyalty programs spend 20% more.
• Loyalty program members generate 12-18% more revenue growth per year than non-members.
• Loyalty program members are 59% more likely to choose a brand over a competitor.
• Members of loyalty programs are 43% more likely to buy weekly.
• Members of loyalty programs are 62% more likely to spend more money on a brand.
• Loyalty programs encourage 81% of customers to continue purchasing from a brand.

Source

1. Loyalty programs can help increase customer retention rates by up to 25%. | Linkedin
2. Forbes
3. Next in loyalty: Eight levers to turn customers into fans | McKinsey
4. Study Shows Loyalty Programs Increase Purchases by 20% | Clover Blog
5. How paid loyalty programs can help bring consumers back | McKinsey
6. Redefining Loyalty Programs: The Intersection of AI, Big Data, and Customer Experience | Linkedin
7. How rewarding your customers increases profits: 5 research-based facts on loyalty programs | Mirasvit
8. Exploding Topics
9. Insights | KPMG

Customer Loyalty Impact on Business Statistics

• Loyal customers spend 43% more at businesses they are loyal to. 
• Companies leading in loyalty experience approximately 2.5 times faster revenue growth than others in their industries. 
• Members of loyalty programs generate 12-18% more revenue growth per year than non-members.
• 84% of companies that work to improve their customer experience report an increase in their revenue. (Paylode)
• Nearly 80% of American consumers stated that loyalty programs influenced their likelihood to continue doing business with a brand. (Statista)
• 86% of customers are willing to pay more for a better customer experience. (SurveySparrow)
• 66% of customers will switch brands if they feel unappreciated. (SurveySparrow)
• 72% of customers across the globe feel a sense of loyalty towards one or more brands. (Stamp Me)

Brand Loyalty Statistics

• Companies with strong brand loyalty grow revenue 2.5 times faster than their peers in their industry.
• Customers who are loyal spend 67% more on products and services than new customers.
• The majority of customers (54.7%) are loyal to 1 to 5 brands.
• Loyal customers buy 90% more often than new customers.
• 57% of customers will abandon a brand if it does not respond to negative reviews.
• 77% of consumers have been loyal to at least one brand for 10 years or more.
• 89% of customers say they will stick with a brand if they share similar values.
• 81% of consumers desire to develop a relationship with a brand.
• After one positive experience, 77% of customers will recommend a brand to another.