9+ Live Commerce Statistics & Shopping Numbers: Must-Know in 2024
Live commerce is rapidly changing how consumers shop online with a market value expected to nearly triple from $20 billion in 2022 to $55 billion by 2026.
But just how significant is its impact on the eCommerce sector? With that in mind, we’ll cover essential live commerce statistics.
Live Commerce Statistics: The Key Numbers
- The livestream commerce market was worth approximately $20 billion in 2022; by 2023, it could reach $31.7 billion; and by 2026, it is expected to nearly triple to $55 billion.
- Live commerce accounts for about 2% of the eCommerce market and 0.3% of the total retail market.
- Live selling has grown by 76% since the start of COVID.
- Live commerce conversion rates are up to 10X higher than traditional e-commerce.
- By 2026, live commerce sales could account for 20% of all eCommerce sales.
- Live commerce has a conversion rate of up to 30%.
- Live shopping enhances the online shopping experience by up to 60%.
Live Shopping Statistics
- 46% of US consumers have made a purchase through a livestream event and would do so again.
- 45% of consumers want to see more live videos from brands on their social media.
- Nearly 58% of global internet users used Facebook for live streaming shopping, followed by Instagram with 46% and TikTok with 16%.
Sources:
- US Social Commerce Market Report 2023. | Mintel Group
- Livestream Shopping Is Not Going To Take Over E-Commerce. | Forbes
- Global Consumer Survey Report Post-Pandemic Trends in Retail. | Astound Digital
- Live commerce is transforming online shopping. | McKinsey
- Boost Online Sales: 5 Effective Live Commerce Strategies. | GoSwirl
- Social Commerce: Revolutionizing Online Shopping in the Digital. | XGATE
- Nearly half of US consumers say they have made a purchase through social media. | Mintel
- 9 stats social media marketers need to show their bosses ASAP | Sprout Social
- Most used social media for live commerce 2022 | Statista
