15+ Omnichannel Statistics: A Must-Know in 2024

Omnichannel marketing is changing how businesses engage with customers which leads to increased sales, higher purchase rates, and better customer retention. 

But just how impactful is omnichannel marketing for businesses? 

With that in mind, we’ll cover key Omnichannel statistics that reveal the benefits of omnichannel strategies.

Omnichannel Statistics For Marketers: Key Findings

• Omnichannel retailers see up to a 30% increase in sales. 
• Omnichannel marketing can increase purchase rate by 287%.
• Omnichannel customers spend 10% more online and 4% more in-store than single-channel customers.
• 89% of customers are retained on average by businesses with omnichannel marketing capabilities.
• 73% of customers like shopping through multiple channels.
• Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel.
• Around 80% of all store visits are a direct result of omnichannel strategies.
• Omnichannel campaigns had an engagement rate of 18.96%, while single-channel campaigns only had a 5.4% engagement rate.
• Companies with strong omnichannel customer engagement retain 89% of their customers, while those with weak engagement retain 33%.
• Marketing campaigns with three or more channels had a 287% higher purchase rate than single-channel campaigns.
• Omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers.   
• Omnichannel customers spend 10% more online and 4% more in-store than single-channel customers.
• 98% of Americans switch between devices in the same day.
• 87% of retailers think an omnichannel marketing strategy is critical or very important for their success.
• The omnichannel retail commerce platform market will reach $14.3 billion by 2030.
• Brands with high omnichannel customer engagement grow revenue 9.5% annually.
• Nearly 80% of customers prefer omnichannel strategies for seamless communication.
• Omnichannel campaigns had 18.96% engagement, while single-channel had 5.4%. engagement rate.

Sources: (Invespcro, Omnisend, Think with Google, Harvard Business Reviews, Porch Group Media, PR Newswire, Market Research Future, Digital Commerce 360, REVE Chat, Softtek, Harvard Business Review, Google, Omnisend, Influencer Marketing Hub.)