29 Personalization Statistics: Businesses Must-Know in 2024

Personalization in marketing has become essential for engaging customers effectively and boosting business performance. 

But just how much does personalization impact consumer behavior and company profits? 

With that in mind, we’ll cover important personalization statistics revealing personalization’s influence on sales and customer loyalty and business success.

eCommerce Personalization Statistics: Key Findings

1. Almost 90% of marketers say ecommerce personalization has increased sales.
2. 90% of shoppers are influenced by ecommerce personalization.
3. Personalization increases revenue by 40%.
4. 63% of marketers have observed that personalization enhances customer interactions, resulting in higher conversion rates.
5. Personalization typically increases revenue by 10–15%.
6. 89% of marketers report a positive ROI from personalization.
7. Segmented personalized automated email messages have 46% higher open rates than marketing messages.
8. 90% of top marketers say personalization boosts profits.
9. 78% of consumers say personalized content increases their likelihood of repurchasing from a brand.
10. 63% of consumers will stop purchasing from brands that employ poor personalization strategies.
11. 71% of customers expect businesses to provide personalized interactions.
12. 80% of customers are more likely to buy from a company that offers a personalized experience.
13. 80% of frequent shoppers only buy from brands that personalize their shopping experience.
14. 66% of consumers expect brands to understand their specific needs.
15. 97% of marketers increased personalization efforts.

Sources: (Merkle, Mailchimp, Yieldify, McKinsey & Company, Slide Share, Epsilon, Salesforce, Salesforce.)

Hyper-Personalization Statistics

Personalization ROI and Conversion Statistics

• Personalization can boost ROI by up to 2,000%, with an average increase of 500-800%.
• 70% of brands that use advanced personalization see a return on investment of at least 200%.
• According to 63% of marketers, personalization increases customer interactions and conversion rates.

Personalization Maturity Statistics

• 51% of marketing professionals say that creating a more personalized customer experience is the top opportunity.
• 73% of executives and 61% of senior managers describe their program as achieving this maturity level.

Email Personalization Statistics

• 96% of businesses say personalization boosts email marketing success.
• Personalized emails boost conversions by 6x. 
• Promotional emails with personalization have 29% higher open rates.
• Personalized email marketing has a median ROI of 122%.

B2B Personalization Statistics

• Personalization can lead to a 20% increase in user engagement in B2B marketing.
• Personalization in B2B sales can lead to a 1.4x revenue growth.
• 77% of B2B buyers won’t make a purchase without personalized content.
• Over 50% of business recipients receive B2B marketing emails that don’t even apply to their needs
• 67% of B2B marketers see personalization as fundamental or increasingly important for customer engagement
• 63% of B2B e-commerce companies are investing in improving their user experience by adding new personalization features
• 51% of organizations have a documented personalization strategy for their B2B eCommerce channels and digital outreach
• 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce
• 73% of B2B executives firmly believe that personalizing marketing efforts is essential due to the increased expectations of their audience.
• 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships

Sources: (Gitnux, Heidi Cohen, Instapage, Adobe Experience Cloud, B2B marketing, Gartner, Veza Digital, Business Wire.)