Everything changed when professionals went online to do business.

In 2003, LinkedIn launched as a simple resume site. In 2016, Microsoft bought it, and LinkedIn became a core B2B platform. Today, it has over 1 billion members, and 80% of B2B leads from social media come from LinkedIn. That’s more than Facebook and X combined for B2B.

Now, algorithm changes, rising ad costs, and AI content are shifting how companies win attention. With that in mind, We’ll cover some important LinkedIn B2B statistics in 2026 that is important to be aware of.

LinkedIn B2B Statistics: Key Numbers

• Over 67 million companies have established their presence on LinkedIn.
• LinkedIn has over 1 billion members worldwide.
• Approximately 40% of LinkedIn users engage with business pages every week.
• Every minute, 7 people are hired through LinkedIn.
• More than 9K LinkedIn members apply for jobs every minute.
• LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers.
• LinkedIn is 277% more effective at generating high-quality leads than Facebook and Twitter.
• Brands have observed a 33% increase in purchase intent resulting from ad exposure on LinkedIn.
• Marketers experience up to 2x higher conversion rates on LinkedIn compared to other platforms.
• 82% of B2B marketers achieve their greatest success on LinkedIn.

Source: (LinkedIn, Hootsuite, Cognism, Sprout Social)

LinkedIn B2B Statistics

• Lead Generation: 80% of B2B leads generated on social media come from LinkedIn. (Source)
• Content Distribution: 94% of B2B marketers use LinkedIn to distribute content. (Source)
• Marketing Success: 82% of B2B marketers report success on LinkedIn. (Source)
• Lead Effectiveness: 40% of B2B marketers rate LinkedIn as the most effective channel for driving high-quality leads. (Source)
• Decision Makers: 4 out of 5 LinkedIn members drive business decisions. (Source)
• Lead Generation Usage: 89% of B2B marketers use LinkedIn for lead generation. (Source)
• Conversion Rates: Marketers experience up to 2x higher conversion rates on LinkedIn compared to other platforms. (Source)
• Purchase Intent: Brands have observed a 33% increase in purchase intent resulting from ad exposure on LinkedIn. (Source)
• Ad Reach: LinkedIn ads have the potential to reach over 14% of the world’s adult population. (Source)

LinkedIn Advertising Statistics

• B2B Advertising: 82% of B2B marketers advertise on LinkedIn. (Source)
• Global Reach: LinkedIn ads reach over 14% of the global population. (Source)
• User Growth: In Q4 2022, LinkedIn ads reached 22 million more users, a 2.8% increase from Q3. (Source)
• Purchase Intent: Ads on LinkedIn garner a 33% increase in purchase intent for brands. (Metranomic)
• Conversion Rates: Marketers experience up to 2x higher conversion rates on LinkedIn. (Source)
• Sponsored Content: LinkedIn Sponsored content ads generate 15% more engagement than other ad formats. (Source)
• Video Ads: Video ads on LinkedIn are shared 20 times more often than other content types. (Vidico)
• Ad Revenue: LinkedIn generated approximately $5.91 billion in ad revenue in 2023. (Source)

Who uses Linkedin the most by Country

Rank	Country	Members
1	United States	171,000,000+
2	India	69,000,000+
3	China	51,000,000+
4	Brazil	45,000,000+
5	United Kingdom	29,000,000+
6	France	20,000,000+
7	Canada	17,000,000+
8	Indonesia	16,000,000+
9	Mexico	15,000,000+
10	Italy	14,000,000+