9+ Restaurant Loyalty Program Statistics: A Must-Know (2024)

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Restaurant loyalty programs are becoming increasingly popular as a strategy to retain customers and boost sales in the competitive dining industry.

But just how effective are these programs in enhancing customer engagement and spending?

With that in mind, we’ll cover restaurant loyalty program statistics that reveal their impact on customer behavior.🍴📈

Restaurant Loyalty Program Statistics: The Key Numbers

57% of restaurants have reward and loyalty programs.
Loyalty program members visit restaurants 20% more frequently and spend 20% more than non-members.
According to a 2021 survey, the percentage of customers who use at least one restaurant loyalty program increased from 43% to 47.4%.
Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program.
73% of customers would recommend a restaurant with a good loyalty program to their friends and family.
According to 41% of consumers, loyalty programs encourage them to buy from restaurants.
40% of diners would increase their spending if they were a loyalty member.
47% of diners participate in at least one loyalty program.
51% of loyalty program members say they would continue to visit the restaurant even if the program was devalued or changed.
55% of customers frequent restaurants where they can earn rewards at least twice a month.

Sources: (Insider Intelligence, Qsr Magazine, Fsr Magazine, Incentivio, Kake, NCR, Restaurant Dive, Business Wire.)

If you want to learn more insights into loyalty program statistics to boost customer retention, then loyalty program page offers you with up-to-date data and actionable trends to improve your business strategy.

Sources:

Restaurants double down on loyalty programs to retain customers, maximize revenues | Insider Intelligence
How Restaurants Can Maximize Revenue from Loyalty Programs | QSR Magazine
Why the Future of Restaurants is Loyalty | FSR magazine
Restaurant Loyalty Programs: Why They’re Beneficial | Incentivio
How to Boost Restaurant Loyalty Programs with Digital Loyalty Cards | PassKit
Achieve effective customer loyalty for your restaurant brand | NCR Voyix
Report: 47% of diners use at least one loyalty program | Restaurant Dive
HungerRush Survey Shows Restaurant Loyalty and Rewards Programs Significantly Increase Sales and Foot Traffic | Business Wire