42+ Search Engine Statistics: Usage, Users & More (in 2024)

Search engines are an essential part of our everyday lives that connects us to the vast world of online information.

But just how impactful are they on our internet activities? With that in mind, we’ll cover important search engine statistics.

Search Engine Statistics: Key Numbers

93% of all web traffic comes through search engines.
Approximately 2.2 trillion search queries are processed by all search engines each year.
As of April 2023, Google controls 92.82% of the search engine market.
68 percent of the online experiences normally start with the search engine.
Google processes over 8.5 billion searches every day.
45.25% of first-page clicks come from Google Search.
Latest December 2021 global search engine market share as follow: Google(91.94%), Bing(2.86%), Yahoo(1.5%), Baidu(1.37%), Yandex(1.1%), DuckDuckGo(0.67%), and all others(0.47%).
Google captures 78% of desktop search traffic and 89% of mobile search traffic.
Google process 63,000 search per second, 3.8 million search per minute, 5.6 billion searches per day, and approximately 2 trillion searches each year.
Yahoo process 63.65 thousand search per minute, 2.75 billion search per months, 33 billion in year globally.
Bing process 121 thousand search per minute, 5.24 billion search per months, 62.92 billion in year globally.
85 percent of those who use Bing search engine are from the United States
46% of all Google searches are linked to something nearby.
YouTube is the second largest search engine with 3 billion searches every month.

Search Engine Usage Statistics

Estimated 5.06 billion people globally use search engines, which is 64.4% of the world population.
85 percent of those who use the Bing search engine are from the United States.
68 percent of online experiences begin with search engines.
Approximately 2.2 trillion search queries are processed by all search engines each year.
Google processes 5.6 billion searches per day.
Yahoo processes 2.75 billion searches per month.
Bing processes 5.25 billion searches per month.
At least once a month, 98% of internet users use a conventional search engine.
Google processes over 8.5 billion searches every day.
DuckDuckGo has a 0.52% market share of search engines worldwide as of April 2023.

Google Search Engine Statistics

Google currently controls over 80% of the global search market.
The world’s most visited website is Google.
78% of desktop and 89% of mobile search traffic is dominated by Google (99 firms).
Approximately 63,000 search queries per second are processed by Google (99 firms).
A market share of 2.71% is held by Bing (99 firms).
Google is able to capture almost 95% of mobile traffic (Hubspot).
Yahoo! currently has a market share of 1.1% (Statcounter).
These statistics demonstrate user behavior, internet search trends, and Google’s dominance in the search engine market (Oberlo).

Google vs Other Search Engines Statistics

Every Second search engine process: Google (63k queries), Bing(2k queries), Yahoo(1.1k queries),
Every Minutes search engine process: Google(3.8M queries), Bing(121k queries), Yahoo(64k queries)
Google accounts for more than 70 percent of all worldwide desktop search traffic this year
63 percent of visits on Google search engine from the United States are via mobile

Mobile Search Statistics: Key Numbers

Almost 60% of all online searches are now conducted on a mobile device.
Mobile searchers are 2.3 times more likely to buy in-store.
Currently, 67.81% of web visits in the United States are mobile.
Google controls 93.68% of the mobile search engine market.
63% of visits from organic search come from a mobile device.
70% of mobile searchers who recently bought something have clicked to call a business from the search results page.
80% of shoppers used their phones while in a store to look up product reviews, compare prices, or find an alternative store.
Over 51% of smartphone users have found a new company or product through a search.
30% of mobile searches are location-based.

Source: (Hitwise, Oberlo, Daily Blogging, John Wiley & Sons, Merkle Inc, Inside AdWords, OuterBox, Make A Website Hub, Think with Google.)

Featured Snippet Research: Stats And Facts

19% of SERPs have featured snippets.
A featured snippet can increase CTR by more than 850%.
70% of snippets are pulled from the results outside of the first organic position.
On average, a Featured Snippet gets about 8.6% of all clicks on a SERP.
99.58% of feature snippets come from pages that are ranked in the top 10 results.
70% of the results snippet is paragraphs, 19.1% lists, 6.3% tables, and 4.6% videos.
The first organic result gets 20% of clicks in SERPs with features snippets, but 26% in those without.
7.3% of SERPs have double-featured snippets.
A featured snippet covers 50% of the average mobile screen.
40 to 50 words, or 300 characters, is the ideal featured snippet paragraph length.

We hope you have enjoyed this resource page, but if you want to know to more about marketing other than search engine marketing, then go to our marketing facts resource page to learn more.