50+ Small Business Social Media Statistics To Know in 2024

Social media is a powerhouse for small businesses, providing amazing chances to grow and connect with customers.

The right moves can turn your followers into dedicated fans, boosting sales and brand awareness. But how powerful is social media really for small businesses?

With that in mind, we’ll dive into 50+ key small business social media statistics and numbers that show its impact and potential for your business.

Small Business Social Media Statistics: Key Numbers

  • On average, 93.79% of businesses use social media. 
  • 77% of small businesses in the U.S. use social media for essential functions like sales, marketing, and customer service.
  • 71% of small and medium-sized businesses use social media to market themselves.
  • 59% of small businesses utilize social media mainly for customer service and communication.
  • 44% of small businesses leverage social media to boost brand awareness.
  • 41% of small businesses use social media to drive revenue.
  • 81% of small businesses incorporate Facebook into their social media strategies.
  • 83% of small businesses post on social media several times a week.
  • 48% of SMEs who use social media say it is critical to their business’ survival.
  • 87% of small business owners report that social media has aided their business.
Social Media is Important For Small Business OwnersPin

Sources: (BusinessDIT, Score, GetApp, Vocus and Duct Tape Marketing Survey)

Social Media Users by Platform That Businesses Must Know

Social Media PlatformTotal UsersMonthly Active UsersDaily Active Users
Tiktok1.39 Billion1 Billion600 Million
Youtube122 million
LinkedIn141.75 million
Whatsapp 2 billion daily active
Twitter 237.8 million
Instagram 2 billion
Zoom350 million
Pinterest433 million80.5 million
Facebook2.9 billion1.9 billion
Reddit48 million (US data)36 million

Note: To learn more about how people use social media, we would suggest you check out our average time spent on social media platforms to get a better understanding of which platforms are popular and effective for marketing.

What Percentage of Businesses Use Social Media?

On average, 93.79% of businesses use social media according to the published data we collected from Statista, Entrepreneur, NealChaffer, Truelist, and Adweek. The most popular social media platforms for businesses are Facebook, Facebook Messenger, Instagram, Pinterest, Snapchat, Youtube, and others.

03.

Small Business Social Media Marketing Statistics

  • 70% of small businesses invest in social media advertising.
  • 71% of SMBs use social media to market themselves.

Upto 30% of small business’ ad budgets go to social media ads.

  • 70% of small businesses use Facebook for advertising, followed by 54% on YouTube and 52% on Instagram.
  • 90% of marketing pros say social media has boosted their business exposure.
  • 75% of marketers says social media has driven more traffic to their businesses.
Top Four Small Business Advertising ChannelsPin

Sources: (PRnewswire, Hootsuite, OptinMonster, Linkedin)

04.

Facebook Statistics For Small Business

  • 90 million small business have a presence on Facebook.
  • 3 billion+ people use Facebook monthly.
  • Over 70% of Facebook users visit local business pages at least once a week.
  • 63% of shoppers who use Facebook use it for shopping activities.
  • 38% of small businesses consider Facebook the top platform for B2C marketing.
How much time do you spend on Facebook marketing your business every week?Pin

Sources: (Facebook, Hibu, Facebook Business, Statista, Fit Small Business)

05.

Instagram Statistics for Small Businesses

  • 71% of US businesses are on Instagram.
  • Every day, at least 200 million Instagram users visit a business profile.
  • 80% of people using Instagram follow a business profile.
  • 2 billion people are active on Instagram each month.
  • 70% of people who love shopping turn to Instagram.
Why is Instagram NOT part of your business' social media marketing?Pin

Sources: (Linkedin, DataReportal, Instagram)

06.

Tiktok Statistics for Small Business

  • Over 7 million small businesses are on TikTok in the United States.
  • Nearly 40% of small businesses say TikTok is crucial for their survival.
  • There are 170 million active TikTok users in the US.
  • $14.7 billion was generated by TikTok for SMBs in the US in 2023.
  • SMBs’ use of TikTok supported 224,000 jobs in 2023.

78% of small businesses on TikTok plan to invest more in the platform.

  • 81% of small businesses think TikTok is fun, and 73% find it easy to use.
  • 67% of SMBs are optimistic about their growth on TikTok.
How valuable do you believe TikTok is for gaining business?Pin

Sources: (Tiktok)

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