Voice Commerce Statistics & Trends (Updated)

Voice commerce is rapidly growing as more consumers use voice assistants for shopping.

But just how significant is this shift?

With that in mind we’ll cover key voice commerce statistics and trends you should be aware of right away. 📈🗣️.

Voice Commerce Statistics: The Key Data

Voice commerce growth has increased by 321.74% in just last two years (2021-2023).
In 2024, voice commerce is expected to grow by 54.63%.
Voice commerce transactions are expected to increase from 4.6 billion USD in 2021 to 19.4 billion USD in 2023.
22% of consumers make purchases directly through voice, and 17% have used it to reorder items.
71% of consumers prefer voice-placed queries rather than typing them.
Over 45 million US consumers used voice technology during their online shopping experience in 2021, a 120% increase from 2018.
51% of those who shop via voice use it to research products.
60% of US e-commerce shoppers say they make daily or weekly purchases using their home voice smart assistants.
On average, 80% of consumers who have made purchases with voice assistants are satisfied with their experience.
By mid-2022, more than 27% of US consumers were using voice assistants to make online payments.

Sources:

The impact of voice assistants on consumer behavior. | Pwc
Future of Shopping: Hot E-commerce & Consumer Trends. | Fulcrum Digital
Digital Voice Assistants in Use to Triple to 8 Billion by 2023, Driven by Smart Home Devices. | Juniper Research
40 Voice Search Stats Marketers Need to Know in 2024. | Invoca
Why More Retailers Are Optimizing For Voice Shopping. | ReadyCloud
Voice Search: Potential Customers Choosing Talk Over Type. | Palo Creative
6 Reasons Voice Shopping Is The Future Of M-Commerce. | Forbes
Voice Commerce: Definition, Benefits, and Advice for Retailers (2024). | Shopify
What is voice commerce? | Checkout