10+ Loyalty Program Statistics: A Must-Know in 2024

ByYaqub M. (CBC) Updated on
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Loyalty programs have become essential tools for businesses worldwide that allow them to retain customers and boost revenue. 

But just how effective are these programs in driving customer engagement and sales? 

With that in mind, we’ll cover loyalty program statistics that reveal the impact of loyalty programs on business performance.

Loyalty Program Statistics: The Key Numbers

  • 90% of companies have some type of loyalty program.
  • Loyalty programs can boost customer retention rates by up to 25%.
  • Top Loyalty programs can increase sales by 15-25% per year.
  • Businesses that offer loyalty programs see a 20% increase in customer visits.
  • Customers who participate in loyalty programs spend 20% more.
  • Loyalty program members generate 12-18% more revenue growth per year than non-members.
  • Loyalty program members are 59% more likely to choose a brand over a competitor.
  • Members of loyalty programs are 43% more likely to buy weekly.
  • Members of loyalty programs are 62% more likely to spend more money on a brand.
  • Loyalty programs encourage 81% of customers to continue purchasing from a brand.

Sources: (LinkedIn, Seven Rooms, Skift, Solonis, Oracle, Hotel News Resource, Research, Net Affinity, Hospitality Net, Pr Newswire)

If you like this loyalty program statistics page, then I would recommend reading our customer loyalty statistics page, which gives insight into the impact of customer loyalty on business. Also, we would recommend reading our restaurant loyalty program statistics and hotel loyalty program statistics if you want to learn more details on specific loyalty programs impact on specific industries.

Sources:

  1. Loyalty programs can help increase customer retention rates by up to 25%. | Linkedin
  2. Forbes
  3. Next in loyalty: Eight levers to turn customers into fans | McKinsey
  4. Study Shows Loyalty Programs Increase Purchases by 20% | Clover Blog
  5. How paid loyalty programs can help bring consumers back | McKinsey
  6. Redefining Loyalty Programs: The Intersection of AI, Big Data, and Customer Experience | Linkedin
  7. How rewarding your customers increases profits: 5 research-based facts on loyalty programs | Mirasvit
  8. Exploding Topics
  9. Insights | KPMG

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.