20 Small Business Website Statistics That Must Know in 2025
Small business websites are more than just digital storefronts. They are powerful tools that can elevate a brand’s online presence and drive business growth.
In this digitally powered market, small businesses need a strong web presence to compete, and statistics show that having a website is essential.
According to small business website statistics, 36% of small businesses do not have a website, while 81% of consumers research products or services online before purchasing. These numbers demonstrate the importance of small businesses investing in a website to reach and engage with their target audience.
Key Finding: Small Business Website Statistics
- 71% of small businesses have their own website.
- First impressions are 94% design related.
- 75% of consumers judge a business’s credibility based on their website
- 81% of shoppers research a business online before making a purchase.
- Small businesses with websites grow 2X as fast as those without.
- 48% of people said that the number one factor they used to determine a business’s credibility was their website design
- Over 1 out of 3 of small business owners feel that their business is too small for a website.
- Approximately 28.1 million websites using Google Analytics.
- There are an estimated 8.4 million websites using Google Analytics 4 as of March 2023.
Sources: (Massachusetts Institute of Technology, Forrester Research, Forbes, Kinesis, Toptal, Coastal Web Marketing, Red Signal, Web FX, Kiss Metrics, TrueList, Small Business, Forbes, Logic Web Media, Medium, Verisign, Help Develop, EConsultancy, HubSpot, and more).
How Many Small Businesses Have A Website
According to the most recent data, We calculate that approximately 24.25 million small businesses in the United States have websites.
Small Business Website Growth Rate
According to a study, 73% of small businesses had a website in 2022, compared with just 55% in 2017, which increases the average growth rate by 3.6%.
| Year | % of small businesses have websites |
| 2017 | 55% |
| 2018 | 64% |
| 2019 | No data is available. |
| 2020 | No data is available. |
| 2021 | 72% |
| 2022 | 73% |
| 2023* | 73%* ( |
How Much Do Small Businesses Typically Spend On Their Website
The cost of a small business website varies depending on the complexity and features required. According to Hourly.io, a basic website for a service-based business with five to eight pages can cost between $500 to $5,000[1].
For an e-commerce website, the average cost can be anywhere from $2,000 to $100,000-150,000. Webfx.com reports that the average cost to create a website for a small business is between $2,000 to $10,000, while Digital.com states that the average cost of website design for a small business ranges from $2,000-$8,000.
MarkBrinker.com suggests adding about $100/page for each page over and above what’s included in the standard website package.
